Introduction to Digital Marketing

Learn the fundamentals of digital marketing in this introductory course. 

In today’s digital world most customers learn about businesses, products and services online. It’s crucial for both large and small business to understand the digital marketing ecosystem to effectively capitalize on the Internet’s power to drive more traffic through both digital and brick-and-mortar doors.

This course will help business owners and marketers to think holistically when building and executing an integrated digital marketing strategy.

• Identify and describe key components of digital marketing channels/ecosystems
• Identify and plan the framework for a digital marketing plan
• Create digital marketing components, including websites
• Promote the website online and apply tactics to drive visitors to the site