Graphic Design Basics

Explore the basics of design terminology and concepts, and create two-dimensional compositions.

• Describe the concept of hierarchy
• Explain how lines, shapes, texture and weight can be used to support hierarchy and composition messaging 
• Explain color schemes and how they impact design  
• Describe and explain composition concepts such as emphasis, contrast, balance, alignment, repetition, white space and unity  
• Demonstrate the use of cropping, overlapping and intersecting to achieve design purpose  
• Describe and demonstrate negative space, positive space, framal reference, and illusory space   
• Identify how design elements are laid out in a grid  
• Explain the design/client process at a high-level  
• Explain the difference between marketing, branding, positioning and personality