Digital Marketing Data & Analytics

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Central New Mexico Community College
Online - ScheduledType
Nov 23, 2022Enrollment Deadline
6 Continuing Education UnitsEducation Credits
Nov 28, 2022 - Jan 22, 2023Course Dates
100 AvailableTotal Seats

Course Details

This course aims to give students the skills needed to analyze results of marketing efforts. 

After This Course, You Will Be Able To

Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test.

Skills you will learn

Critical ThinkingReading ComprehensionWritingActive ListeningComplex Problem Solving
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Knowledge Outcomes and Experience

Jobs & Careers
Market Research Analysts & Marketing Specialists

Instructor Details

Laura Hines
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Terms and Conditions
Share Course
Add to Wishlist
Refer Course
Need Help Choosing?Compare courses side by side to help you choose the right one for your learning journey!