Evaluate program effectiveness.

Evaluate employee performance.

Compile operational data.

Examine marketing materials to ensure compliance with policies or regulations.

Analyze market research data.

Analyze data to inform operational decisions or activities.

Estimate cost or material requirements.

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Sales and Marketing

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Communications and Media

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Listening

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Critical Thinking

Being aware of others' reactions and understanding why they react as they do.

Social Perceptiveness

Talking to others to convey information effectively.

Speaking

Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Learning

Considering the relative costs and benefits of potential actions to choose the most appropriate one.