Digital Marketing - Content Strategy and Branding

Build the digital skills your business needs to market in today's economy

Designed for small business owners and marketing professionals in need of digital marketing skills, and those seeking new workforce development/job skills. 

This course is designed to provide clearer insight into branding and help develop a content strategy.  You will have the opportunity to practice your writing and communication skills -- both vital skills for digital marketing.  

The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification.

Tuition Assistance Available

CNM Ingenuity is designated as a Workforce Innovation & Opportunity Act (WIOA) Eligible Training Provider (ETP) in the Central Region of New Mexico. This is an approved program, and WIOA funding is available to eligible individuals. Contact the New Mexico Workforce Connection WIOA Adult & Dislocated Worker Program at WIOA@wccnm.org or call 505.843.1900 for more details about tuition assistance, supportive services, and the eligibility and enrollment process.

Learners will gain these skills:

• Understanding consumer psychology
• How to develop appropriate marketing content
• How to develop a brand strategy
• Understanding search engine optimization