Content Marketing & SEO

In this course you will explore branding and content marketing, from how to create a content strategy to how to produce marketing collateral that aligns with a company's goals and customers. 

Content marketing is a critical form of marketing, which includes creating and distributing relevant and valuable content that will attract a company's intended audience.

Many of the marketing materials you digest on a daily basis are examples of content marketing, from website content to social media posts to webinars.