Applied Business Foundations

This course provides an engaging overview of the major functions of business-operations, marketing, and finance - in dynamic contexts. You will appreciate how these interrelate and are critical to organizational success. You will engage in role playing and other online activities to understand the challenges facing businesses today.

• Describe factors affecting today’s businesses.
• Explain options for starting and growing a business.
• Describe methods for managing quality and competitiveness.
• Examine human resources as a source of competitive advantage.
• Explain the role of developing relationships as a function of marketing.
• Explore the role of finance in meeting organizational goals.
• Apply business concepts in meeting organizational goals.