
Digital Marketing Data & Analytics

Central New Mexico Community College
Online - ScheduledType
6 Continuing Education UnitsEducation Credits
Nov 28, 2022 - Jan 22, 2023Course Dates
100 AvailableTotal Seats
Course Details
This course aims to give students the skills needed to analyze results of marketing efforts.
After This Course, You Will Be Able ToStudents will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test.
Skills you'll acquire
Critical ThinkingReading ComprehensionWritingActive ListeningComplex Problem Solving
Knowledge Outcomes and Experience
Jobs & Careers
Stuff You'll Know
Experience You’ll Gain
- Market Research Analysts & Marketing Specialists
Instructor Details

Laura Hines
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