Applied Marketing Foundations

This course teaches the principles of satisfying customer wants and needs. It provides an overview of various ways to capture, communicate, and create value for customers, clients, partners, and society. As a foundational course, it is part of several certification opportunities to demonstrate competencies in such areas as business management, marketing, and strategy development and execution. It can also be taken as a stand-alone course.

• Explain the role of marketing in business plans.
• Describe the consumer decision process.
• Explain the purpose of segmenting, targeting, and position in marketing.
• Describe methods for capturing and communicating value.
• Apply marketing principles to create value.