Social Media Marketing: The Basics

You’re online—and so is everyone else. Harness the marketing power of social media. Master essential topics such as measuring ROI, extending reach, and social media content creation. You’ll learn paid and organic search, how to optimize web pages, and how to help users find your online content. Grow your online community for your best marketing results!

Upon successful completion of the course, you will be able to:

• Describe the value of social media to your marketing plan
• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
• Create a strategy for your social media brand
• Describe various social media platforms and identify what platforms fit your brand
• Communicate effectively over social media
• Create and launch a social media marketing plan
• Use metrics to measure the impact of a social media plan
• Manage difficult social media situations
• Stay on top of social media trends and adjust your plan as the online world evolves