Small Business Planning

This course teaches you to lay the groundwork for a new business. You will conduct a market analysis to evaluate your business proposition within real market conditions. You will learn to examine business needs and develop systems for efficient operations. You will also be able to recognize foundations for financial and marketing success. These skills are used to create a market-informed and executable business plan.

This virtual hybrid (part online, part teleconferencing) course uses adaptive learning technology and other interactive methods to promote transformative learning. It has required reading, assignments, and discussions to deepen understanding of concepts.

• Conduct a market analysis to assess the viability of a new business proposition.
• Explain financial principles to establish foundations for success.
• Analyze systems for operations and marketing.
• Create a well-informed and executable business plan.