Search Engine Optimization
Finetune websites for optimal search engine results.
If you build it, will they come? Discover the steps you can take to increase your chances of being in the top of the search engine results. Learn how to create effective keywords and use them in site content; setup a proper site structure; and the importance of linking. You will analyze web sites to see how they have placed themselves in the top ten of search engine results. You will develop a strategy for improving your web site to work better with the search engines.
This class is for students with web design knowledge who wish to optimize their site for the search engines. This is a required course in the Web Design Certificate program.
Labs make up approximately 30% of the course.
Additional Attendance Information
Eligibility Restriction (Pre-Requisite)
- Participants should be proficient with navigation to files and folders; opening, saving and closing files; and using menus, toolbars and dialog boxes
- A good understanding of the skills taught in Designing Effective Web Sites, HMTL: Level 1 and 2, and Cascading Style Sheets: Level 1 or equivalent experience designing web sites
- Instructors will assume your readiness for the class materials and will NOT use class time to discuss prerequisites
As part of Bellevue College, we’re a proud Northwest educator with a 50-year history of adult learning and inclusion. Opened to more than 32,000 learners each year. In the heart of the Pacific Northwest's tech hub, Tombolo Institute at Bellevue College provides forward looking professional training designed for today’s lifestyles and the future of work.
Through strong relationships with top tech employers we collaboratively design learning experiences that meet corporate demand. Located in the backyard of Microsoft, ten minutes away from Expedia, Pokeman, and Eddie Bauer headquarters and twenty minutes away from Amazon, Adobe and the Bill & Melinda Gates Foundation.
Our rock star instructors have real world experience. Their tech industry day jobs enable them to deliver in-demand competencies that’ll help you get to where you want to go. Our courses are geared for the future, with a wide variety of offerings to keep professionals ahead of the curve. Tombolo Institute’s stackable approach to education recognizes the need to build ever-evolving skills that will help you stay on track to compete for jobs that haven’t even been invented yet.