Conduct opinion surveys or needs assessments.

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Sales and Marketing

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Customer and Personal Service

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Communications and Media

Virtanza

Persuading others to change their minds or behavior.

Persuasion

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Listening

Talking to others to convey information effectively.

Speaking

Adjusting actions in relation to others' actions.

Coordination

Bringing others together and trying to reconcile differences.