Conduct market research.

Monitor current trends.

Evaluate utility of software or hardware technologies.

Analyze website or related online data to track trends or usage.

Analyze market or customer related data.

Edit written materials.

Implement advertising or marketing initiatives.

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Sales and Marketing

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Computers and Electronics

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

English Language

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Communications and Media

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Customer and Personal Service

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Complex Problem Solving

Understanding written sentences and paragraphs in work related documents.

Reading Comprehension

Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Learning

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Listening

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Critical Thinking

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Monetize Websites, Blogs, and Social Media

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SUNY Broome