College Original

Digital Marketing - Search and Display Advertising

Central New Mexico Community College

Online - On DemandType
Feb 26, 2021Enrollment Deadline
Eligible for 3 College Credits College Credits
Mar 1, 2021 - Mar 26, 2021Course Dates
5 AvailableTotal Seats

Course Details

Build the digital skills your business needs to market in today's economy

Designed for small business owners and marketing professionals in need of digital marketing skills, and those seeking new workforce development/job skills. 

This course provides greater insight into two major areas of paid advertising: search and display. As a part of the course, you will actually get to develop a campaign strategy for search and display.

The course is part of Facebook’s Digital Marketing curriculum and is required to gain the Facebook certification. 

Tuition Assistance Available

CNM Ingenuity is designated as a Workforce Innovation & Opportunity Act (WIOA) Eligible Training Provider (ETP) in the Central Region of New Mexico. This is an approved program, and WIOA funding is available to eligible individuals. Contact the New Mexico Workforce Connection WIOA Adult & Dislocated Worker Program at WIOA@wccnm.org or call 505.843.1900 for more details about tuition assistance, supportive services, and the eligibility and enrollment process.

What You'll Learn

Leaners in this course will gain the following skills:

  • Understanding different "channels" and how they work
  • Best practices for search and display

Skills you'll acquire

Active LearningActive ListeningCritical ThinkingReading ComprehensionSocial Perceptiveness
View all skills

Knowledge Outcomes and Experience

  • Marketing Managers

Course Content

Instructor Details

Laura Hines

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Frequently Asked Questions

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