Search and Paid Digital Advertising
Central New Mexico Community College
Online - Scheduled Course
Mar 6, 2023 - Apr 2, 2023
4 Continuing Education Units
In this course, you will explore two major areas of paid advertising: search and display. If you have ever spent time browsing a product on a website, only to find an ad for that product at the next site you visit, then you have experienced search and display advertising as a consumer. In this course, you will learn about these two channels from the perspective of a marketer.