

Search and Paid Digital Advertising

Description
In this course, you will explore two major areas of paid advertising: search and display. If you have ever spent time browsing a product on a website, only to find an ad for that product at the next site you visit, then you have experienced search and display advertising as a consumer. In this course, you will learn about these two channels from the perspective of a marketer.
Dynamic PathsSM
College Details

Central New Mexico Community College
https://unmudl.cnm.edu/Located alongside the picturesque Sandia Mountains, Central New Mexico Community College (CNM) is the largest higher education institution in New Mexico in terms of undergraduate enrollment, serving more than 22,000 learners. Representatives from businesses and industries help CNM develop programs to ensure that CNM students acquire the skills needed for success in the workplace. CNM offers associate degrees and certificates in more than 100 fields of study, and accelerated, non-credit skills training that quickly connects learners to high-demand careers in the region’s economy. Many of the courses offered on this platform are managed via CNM Ingenuity, a non-profit division of CNM, focused on intensive training, entrepreneurship, and economic development. CNM Ingenuity partners with the College to explore and deliver new modes of education in in-demand career fields.
REFUND POLICY: For courses with a rolling start date or on-demand, Ingenuity will provide a refund so long as your cancellation is received at least 2-business days from the time of your registration and you have not activated any of the course assets (e.g. access codes).
Refunds are processed according to the form of payment received (check or credit card).