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Search and Paid Digital Advertising
Central New Mexico Community College
Online - ScheduledType
4 Continuing Education UnitsEducation Credits
Mar 6, 2023 - Apr 2, 2023Course Dates
40 AvailableTotal Seats
Course Details
In this course, you will explore two major areas of paid advertising: search and display. If you have ever spent time browsing a product on a website, only to find an ad for that product at the next site you visit, then you have experienced search and display advertising as a consumer. In this course, you will learn about these two channels from the perspective of a marketer.
After This Course, You Will Be Able ToYou will learn about what makes an effective search ad and display ad, how to place ad bid, set a budget, and provide recommendations to optimize your campaign. Learning to run effective search and display ads is an important skill for digital marketers. You will be an invaluable asset to a company if you learn how to use these channels effectively.
Skills you'll acquire
Active LearningActive ListeningCritical ThinkingReading ComprehensionSocial Perceptiveness
Knowledge Outcomes and Experience
Jobs & Careers
Stuff You'll Know
Experience You’ll Gain
- Marketing Managers
- Search Marketing Strategists
Instructor Details
Theresa Torres
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Frequently Asked Questions
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